Learn how Giant Eagle discovered eOn Mist on RangeMe while looking to grow their virus protection category during the COVID-19 pandemic.
When the world enters a crisis, such as a global pandemic, businesses need to pivot, whether that means taking your business online or introducing a new product to benefit the consumer. And that’s just what the founders of eOn Mist did. When the founders of eOn Mist noticed that disinfectants were quickly going out of stock, and the EPA made exceptions to allow companies to create disinfectant products by releasing the regulatory framework for sanitizers, they jumped at the opportunity. Their team, with the help of 43 Designs’ sales partners AnnMarie Strand and Luke Shenefield, were able to bring eOn Mist, a multi-surface disinfectant spray, to market in just 60 days. Now, eOn Mist is driving a new category in the consumer packaged goods (CPG) industry called personal virus protection. Read on to learn more about eOn Mist products and how they were able to score a deal with Giant Eagle in just a few weeks of being on RangeMe.
Products made to fight off viruses
eOn Mist created two sanitizing products: eOn Continuous Spray Surface Sanitizing Mist and eOn Continuous Spray Hand Sanitizers. Their disinfectant spray stands out from the competition because of the use of an active ingredient that is commonly used in the medical field, hypochlorous acid. This ingredient is used as a disinfectant in medical rooms, ambulances, hospitals, labs, and beyond, but in order for this ingredient to be effective, it needs to be activated by electricity. For the first time, eOn Mist was able to create the form factor that allowed the electrolyzed hypochlorous acid to come to the consumer market in a 2 oz personal size continuous spray can. This high-grade, all-purpose, non-toxic spray is not only safe but it also cleans in a way other products cannot. It’s also EPA approved to kill 99.9% of bacteria and viruses on contact. As for the hand sanitizer, it is made with 80% ethyl alcohol and is FDA approved to kill viruses on the hands without soap and water.
Bringing a product to market in under 60 days is almost unprecedented, but eOn Mist was able to accomplish this by working closely with their supply chain partners and scientists. So how did they get a deal with Giant Eagle so quickly? That’s thanks to their sales and marketing team’s efforts.
Personal virus protection, sold at retailers near you
The products eOn Mist created are unique. Yes, they have a similar purpose to other cleaning and hand sanitizing products on the market, but the reason eOn Mist was created was different. It doesn’t quite fit in the household category, and it’s not quite personal care–it’s virus protection and that hasn’t been adopted by retailers across the nation yet.
The country is living in a pandemic, and no one knows when things will go back to normal or if they ever will. And even when things do “go back to normal,” retailers are going to have to consider new ways to be stocked and prepared if (or when) another virus outbreak happens. eOn Mist is helping define the personal virus protection category in retail by offering a product that is safe, effective, and portable. Products like eOn Mist disinfectant sprays will become a common staple consumers carry in their purse or keep in their car.
Retailers spark interest in eOn Mist on RangeMe
To get the ball rolling quickly to help boost awareness of eOn Mist products and the new personal virus protection category, Strand and Shenefield, who’ve used RangeMe in the past, signed eOn Mist up. “With RangeMe you’re able to get remarkable engagement and visibility with a large volume of retailers. When signing up we were specifically targeting regional and national and drug and grocery retailers. What was unexpected was the interest from across a variety of retail channels from hardware to office supply,” shared Strand.
Within a few weeks of signing up for RangeMe, eOn Mist caught the attention of a buyer from a major grocery retailer: Giant Eagle. Within a few weeks from their initial message, Giant Eagle placed a huge order for 50,000 units. Now, eOn Mist at 90 days old, has shipped 1.2 million units to several major national retail chains.
Up next for eOn Mist
As the CPG industry continues to navigate getting to a new normal, the growing demand for personal virus protection products is only increasing. eOn Mist is helping pave the way for this new category and educating retailers on why it is necessary to grow this category in the age of COVID-19. For eOn Mist, RangeMe has been a helpful tool in launching its retail opportunities. The brand has several exciting retailer partnerships in the works and is looking forward to growing their presence and helping consumers stay protected from viruses.
Isabel creates engaging and thoughtful industry-related content for RangeMe customers as the Sr. Content Marketing Specialist. She is on a mission to help brands find success on and off RangeMe. Isabel is also the first of her name, gluten intolerant, destroyer of chocolate, recycler of plastic, and mother of content.